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Beijing, China \u2014 (ARAB NEWSWIRE<\/a>) \u2014 <\/span>On April 14, JETOUR\u2019s premium G Series officially unveiled a new visual identity steered by legendary designer Paula Scher. Since the global debut of G700, Paula has joined as the Art Consultant, playing a pivotal role in shaping the G Series\u2019 visual direction. The launch of this new visual concept marks a new phase in the collaboration. It also signals a significant step forward in the brand\u2019s premium evolution.<\/p>\n As one of the world\u2019s most influential graphic designers, Paula Scher is globally acclaimed for her bold, highly distinctive visual language and cross-disciplinary design prowess. Throughout her career, Paula has crafted iconic visual identity for leading global brands including Microsoft, Citibank, Tiffany & Co., Coca-Cola, and Adobe. This partnership marks not only her first in-depth collaboration with an automotive brand, but also a major upgrade in the G Series\u2019 brand expression. Leveraging Paula Scher\u2019s world-class design vision, the G Series is forging a strong bridge to engage high-end audiences worldwide. Guided by design excellence, the brand is elevating its value proposition and shaping a more globally resonant identity.<\/p>\n Rooted in the G Series spirit of \u201cexploration and conquest\u201d, Paula has created a new core visual language\u2014 \u201cRidge of Steel\u201d. She noted, \u201cWhen I first saw the car, the G700 is wins on the offer. Drawing inspiration from the Himalayas\u2014the dramatic peak and the majesty of nature, the design reflects a spirit of ambition and challenge. The \u2018Ridge of Steel\u2019 concept captures these qualities perfectly. \u00a0The outside is powerful with\u00a0sleek lines, but the inside is almost a limousine. Suddenly you are really in some exquisite situation, while you are going up some incredibly rock ridden road.\u201d<\/p>\n Mr. Ke Chuandeng, President of JETOUR International, commented, \u201cOur original intention in creating the G Series is to carve out a place in the world\u2019s top off-road segment\u2014a place that has both strong technology and real soul. We aim not only to build exceptional vehicles, but also to establish a premium hybrid off-road brand for a new era.\u201d Industry observers note that Paula Scher\u2019s visual concept fuses the power of nature with the precision of industrial design. Through a strong, expressive structural language, it reinforces the G Series\u2019 hardcore off-road identity while delivering a premium, globally recognizable aesthetic.<\/p>\n Beyond the \u201cRidge of Steel\u201d concept, Paula Scher has also designed a custom typeface exclusively for the G Series. The font adheres to the same structural logic, featuring clean lines and understated geometric forms. It creates a visual system that balances strength and order, ensuring consistent, stable brand expression across diverse markets and communication touch points.<\/p>\n This collaboration represents a systematic upgrade of the G Series\u2019 brand expression on a global scale. By tapping into top-tier international design resources, the G Series is cultivating a distinctive, sophisticated visual language\u2014one that will underpin its long-term competitiveness in the premium segment and lay a solid foundation for its future growth.<\/p>\n ###<\/p>\n This press release is issued through Arab Newswire (<\/em>www.arabnewswire.com<\/em><\/a>) \u2014 a press release distribution service for the Arab World, Middle East and North Africa (MENA).<\/em><\/p>\n<\/div>\n